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Zig Ziglar is the bestselling author of a number of great books on success and sales. He has been featured on numerous TV shows and is a gifted public speaker. He is both informative and inspirational.

In Top Performance, published in1986, Ziglar combines the things he had learned in decades of work in the business world to provide a blueprint for just what the title suggests – top performance. It is about getting the most out of yourself and others in your organization. It is about optimum performance.

The book is divided into three parts: The Art of Top Performance, The Science of Top Performance and Motivating Top Performance.

The entire book is largely based on Ziglar’s key axiom, “You can have everything in life you want if you will just help enough other people get what they want”. This approach began as his sales theory. Selling things to people is difficult at best. But helping people is much easier and they are much more receptive to being helped. In fact they will more often willingly pay for being helped.

The first part of the book concentrates on the focus of emotional thoughts to enable one to perform at one’s best. It is about your personal choice to be a top performer, causing others to want your leadership, expecting the best and thereby inspiring the best, looking for the good and finding it, etc.

The second part is about the importance of effective communications, how to build genuine morale and positive contributions, rewarding and motivating others, and other management gems.

The third section concentrates on Ziglar’s unique approach to motivating people through education and the key to action as the source of performance measurement.

For each section he develops a simple formula that is easy to remember and keys one in to the more detailed information set out in each chapter. At the end of the chapters he wraps up with a list of key principles which summarize what you should learn from the chapter.

This approach is easy to read, easy to understand and remember. It is a great study aid. For those of you who are wise enough to return to good books and study them further than the first read, this books I organized in a way that promotes that kind of study.

Top Performance is full of anecdotal examples to illustrate the basic principles he introduces you to. It is full of great quotes from many famous and not so famous sources. It is full of tools, like the Seven Step Goal Setting Formula on page 154. It is full of these gems that warrant a second and third review.

Anyone serious about building a library of truly good classic books on success and personal development should have a copy of Top Performance on their shelf. You can get them in paperback and used for a very modest price.

Book Review by Daniel R. Murphy

Top Performance by Zig Ziglar

©1986 by Zig Ziglar

Berkley Publishing Group (Penguin)

write by Harvey

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